Minus One
Combining real-world business experience with practical AI to simplify work, connect systems and make the next action clear.
SELECTED WORK / PAST & PRESENT
Built in the
real world.
Brands, experiences, products and systems. A selection of the work—and the thinking—that connects them.
STRATEGY THROUGH EXECUTIONShowing all 8 projects
Sunset Motor Co.
Vintage motorcycle character, electric power and hands-on product development. Built through Electric Cycle Works, now presented as Sunset Motor Co.
MRD Creative Agency
Brand development and marketing grounded in the customer experience—from the first impression to the final order.
Reno Repairs
Building a service business from the ground up: marketing that brings in customers, an operation that delivers and a custom app built around the work.
Snow Park Technologies
Connecting ambitious terrain design, global events and resort operations through Snow Park Technologies.
Mammoth Mountain
Helping shape Mammoth’s action sports identity through terrain parks, athlete partnerships, content and guest experiences.
PistenBully
From park-specific snowcats to operational dashboards and training, helping complex equipment work better for the people using it.
Mountain High Resort
Aligning terrain park development, grooming operations and action sports marketing around a better guest experience.