Creative thinking.
Operator’s instinct.

I’ve built my career
where ideas meet execution.

From professional snowboarding to resort leadership, agency ownership and hands-on product development, I’ve always been drawn to making things work better.

My career started at Snow Summit. I grew up competing in USASA snowboarding events and turned that experience into a professional snowboarding career while living in Big Bear. Wanting better jumps and a stronger terrain park, I began operating snowcats in the evenings and helping build the park.

After two years at Snow Summit, I was recruited to create a terrain park program at Snow Valley. I spent the next couple of years developing the program and learning how marketing could bring the mountain experience to a wider audience.

That work led to Mammoth Mountain—a major step up in scale and opportunity. I gradually stepped back from professional competition to focus on building the terrain park and action sports program, later expanding into brand and guest experience work. That foundation still shapes how I approach a business: understand the people, learn the operation and connect the details.

As a co-owner of Snow Park Technologies, I worked across resort consulting, global events, partnerships and product development. At MRD Creative Agency, I applied that same perspective to brands, digital experiences and commerce.

I also built Reno Repairs from the ground up, developing the marketing that brings in customers, the operation behind the service and a custom app used by the team. It is a practical foundation for the work I now do through Minus One.

Today, that experience comes together in Minus One, where I focus on simpler operations, connected systems and practical AI, and Sunset Motor Co., the next chapter of my electric motorcycle work at Electric Cycle Works.

Whether I’m working on an operational dashboard, a customer experience or a physical product, the goal is the same: turn a good idea into something useful.