Snow Park Technologies
Co-Owner | Creative Director | Resort Division Director
Snow Park Technologies (SPT) is the premier consulting team for action sports events and resort infrastructure development. SPT has designed and executed some of the most prestigious events in the industry, including X Games (domestic & global), Dew Tour, Nitro World Games, and Burton U.S. Open. Our expertise spans course design and construction, event management and production, competition organizing, brand partnerships, content development, and strategic marketing—shaping the future of action sports through innovation and precision.
Professional Summary
As a co-owner and director at SPT, I played a pivotal role in elevating more than 20 world-class ski resorts and delivering globally recognized action sports events. My expertise spans brand strategy, event execution, infrastructure planning, and product innovation, all driven by data-backed decision-making and industry leadership.
I led the development of strategic marketing initiatives, brand positioning efforts, and sponsorship activations that expanded visibility, increased revenue, and strengthened partnerships with elite brands. Additionally, I spearheaded product innovation, including the design of industry-specific tools like the Snow Spork, and implemented advanced business intelligence systems that optimized budget allocation and operational efficiency for resorts and events.
My role extended to directing high-profile trade show activations, leading event production for major global competitions, and advising top-tier resorts on infrastructure improvements and growth strategies. Through a deep understanding of market trends and emerging opportunities, I have consistently driven long-term success for SPT and its partners.
Key Expertise & Achievements
Brand Strategy & Development – Led the creation and evolution of distinctive brand identities for SPT and its partners, conducting in-depth market analysis to define target audience profiles. Developed cohesive brand messaging and ensured consistency across all marketing touchpoints.
Resort & Event Consulting – Designed customized terrain park layouts, infrastructure enhancements, and strategic growth plans for leading resorts, driving industry innovation and guest engagement.
Brand Development & Positioning – Established and executed comprehensive brand strategies for resorts, action sports events, and educational initiatives, ensuring sustained growth and market leadership.
Business Intelligence & Analytics – Designed and implemented custom reporting tools and dashboards, delivering real-time event data and operational insights that optimized budgets and resource management.
Product Innovation – Spearheaded the design, prototyping, and production of ski resort hand tools, including the widely adopted Snow Spork, improving operational efficiency for resort teams.
Marketing & Sponsorship Collaborations – Developed and executed strategic partnerships with top-tier brands like Burton, DC, Red Bull, and GoPro, driving sponsorship revenue and increasing event exposure.
Event Management & Production – Successfully managed and executed high-profile action sports competitions and resort activations, ensuring seamless operations, cutting-edge course designs, and world-class athlete experiences.
International & Regional Trade Show Management – Directed SPT’s presence at global expos such as INTERALPIN and NSAA trade shows, overseeing booth design, logistics, and promotional strategies to maximize brand visibility and engagement.
Event Operations & Venue Management – Led logistics, staffing, and on-site execution for major events like the US Open, European Open, and X Games, ensuring flawless venue construction and coordination.
Industry Conference & Seminar Development – Curated and managed the annual SPT Industry Conference, bringing together resort leaders and industry experts. Pitched and led NSAA seminars on terrain park management, resort operations, and guest experience, providing actionable insights to elevate industry standards.
Market Trend Analysis & Growth Strategy – Proactively identified industry trends and emerging opportunities, using insights to develop new event formats, marketing programs, and innovative revenue streams.
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Highlights
Program Development
Significantly contributed to the establishment and expansion of multiple resort brands, such as Northstar, Vail Mountain, Aspen, Sun Valley, and several others. Through active involvement, I played a pivotal role in creating and developing these brands, enabling them to establish a robust market presence and achieve remarkable success. My contributions spanned across diverse facets of business development, including strategic planning, brand building, targeted marketing initiatives, and comprehensive brand management. By leveraging our expertise in these areas, we helped drive the growth and prosperity of these resort brands.
Business Intelligence
Played a critical role in spearheading the development of a comprehensive data and analytics program specifically tailored for analyzing events and day-to-day resort operations. This program served as a powerful tool, enabling us to derive valuable insights and make data-driven decisions. By harnessing the potential of data and analytics, we significantly enhanced various aspects, including guest experiences, budget management, and streamlined planning processes. The program not only facilitated a deeper understanding of operational dynamics but also contributed to improved resource allocation, enhanced cost efficiency, and the delivery of exceptional experiences to guests.
Resort Consulting & Marketing
Played a key leadership role in the co-management of a highly successful resort consulting business, overseeing a portfolio of more than 20 prominent ski resorts across North America. Our primary objective was to drive growth and operational excellence through a multifaceted approach. This encompassed implementing strategic marketing initiatives to enhance brand visibility, streamlining operations for increased efficiency, optimizing the guest experience through tailored solutions, and developing comprehensive training programs aimed at mitigating potential risks.
Furthermore, I took on the responsibility of developing training programs and conducting seminars for the National Ski Areas Association (NSAA), an industry association. These programs were designed to equip industry professionals with the necessary skills and knowledge to excel in their roles, addressing key areas of resort management and risk management. By sharing expertise and best practices, we actively contributed to the advancement of the ski resort industry as a whole.
Brand Collaborations & Product Development
Played a crucial role in the concept development, brand collaborations, and product development initiatives with renowned brands such as DC, Prinoth Snowcats, Pisten Bully Snowcats, Burton, Chevy Trucks, and GoPro. This involved leveraging my expertise to facilitate successful partnerships and create innovative products that resonated with the target audience.
Specifically, I provided invaluable assistance in the development and design of clothing, boots, and shoes in collaboration with DC. These meticulously crafted products quickly became top sellers, maintaining their popularity for over three consecutive seasons. By combining design ingenuity with market insights, we achieved exceptional sales performance and elevated the brand's presence in the industry.
Through my involvement in these brand collaborations and product development endeavors, I consistently demonstrated my ability to drive strategic innovation, foster valuable partnerships, and deliver exceptional results.
In addition to my involvement in brand collaborations and product development with renowned brands, I also spearheaded the design and development of a line of SPT (Snow Park Technology) tools. These specialized tools are specifically engineered to facilitate the maintenance of parks and lifts at resorts worldwide.
With a deep understanding of the unique requirements and challenges faced by resorts, I led the design process, ensuring that the SPT tools met the highest standards of performance and functionality. Through careful research, innovative engineering, and close collaboration with industry experts, we developed a comprehensive range of tools that address the specific needs of park and lift maintenance.
These SPT tools have proven to be indispensable assets for resorts, providing efficient and effective solutions for park grooming, snow shaping, and lift maintenance. Their reliable performance and durability have earned them widespread adoption and recognition within the industry.
By combining my expertise in design, product development, and knowledge of resort operations, I successfully contributed to the advancement of park and lift maintenance practices, enhancing the overall guest experience and operational efficiency for resorts worldwide.
