MRD Creative Agency
Co-Owner | MRD Creative Agency
MRD is a full-service marketing, digital management, and creative agency dedicated to refreshing, elevating, and propelling brands. We partner with regional and global clients, including SCORE International, Reno Philharmonic, Hub Coffee, Nevada Humanities, Integra Boost, Desiccare, Hardt Wood Designs, and many more.
MRD Professional Summary
A highly accomplished marketing strategist with a proven track record in brand development, trade show and events, data-driven marketing, digital advertising, and e-commerce program management. Adept at enhancing brand awareness, customer engagement, and revenue growth, I specialize in CRM integration, data analysis, and multi-channel marketing campaigns that drive measurable results.
Key Contributions & Achievements
Brand Development & Strategy – Created and executed brand strategies that significantly increased brand awareness and engagement, leading to higher consumer demand and retailer interest.
Trade Show & Event Marketing – Designed and executed high-impact trade show strategies, including booth design, logistics, vendor coordination, and on-site execution. Managed large-scale B2B and B2C events across the U.S. and Canada, driving brand visibility, lead generation, and sales growth.
E-Commerce Growth & Digital Advertising – Launched and managed revenue-driving e-commerce programs, successfully increasing sales and customer acquisition through platforms like Amazon, Google Shopping, and direct-to-consumer channels.
Go-to-Market Strategy & Campaign Execution – Implemented data-driven go-to-market strategies that aligned with business objectives, product lifecycles, and overall marketing goals.
CRM Optimization & Data Analysis – Led CRM integration efforts (Salesforce, HubSpot) to improve customer management, enhance data accuracy, and drive better decision-making.
Marketing & Social Media Execution – Developed high-impact marketing and social media campaigns that amplified brand storytelling, strengthened customer relationships, and boosted conversions.
Data-Driven Insights & Performance Optimization – Designed custom analytics dashboards to track campaign performance, providing actionable insights that refined marketing efforts and maximized ROI.
Event Logistics & Vendor Management – Negotiated contracts, managed budgets, and coordinated logistics for high-profile trade shows, conferences, and industry events to ensure seamless execution and brand success.
Through innovative marketing strategies, trade show expertise, and compelling brand storytelling, I have played a pivotal role in elevating MRD's clients to new levels of success in highly competitive markets.
Featured Projects
Integra Boost: Brand Transformation, Trade Show Strategy & E-Commerce Expansion
We led a full-scale rebrand of Integra, redefining its market presence and driving a tenfold increase in online profit sales within months. This transformation began with developing a defined brand identity, including an updated look and feel that set Integra apart from competitors. Establishing comprehensive brand standards and voice guidelines ensured consistency across all marketing efforts, reinforcing a bold, approachable, and distinctive presence.
To solidify Integra’s industry leadership, we executed a multi-channel strategy that included:
Trade Show Leadership & Execution – Designed and managed an extensive trade show strategy across the U.S. and Canada, overseeing booth design, logistics, and on-site activations. Our high-impact trade show presence significantly boosted brand awareness and customer engagement.
Booth Design & Brand Experience – Created visually striking, interactive trade show booths that maximized foot traffic, product engagement, and lead generation.
Marketing & Promotional Assets – Developed compelling collateral, print ads, product catalogs, and promotional giveaways to reinforce brand messaging and enhance market presence.
Digital & Social Media Strategy – Managed Integra’s social media presence, crafting engaging content that strengthened brand storytelling and customer engagement.
Consumer Product Development & Branding – Spearheaded the creation of a consumer-branded product line, expanding Integra’s offerings beyond B2B and positioning it as a recognizable name in the retail space.
E-Commerce Expansion & Amazon Store Launch – Developed and successfully launched Integra’s Amazon store, implementing a high-converting product listing strategy, PPC advertising campaigns, and enhanced brand content. This initiative resulted in exponential sales growth and a dominant position in online marketplaces.
By executing a results-driven branding, trade show, and e-commerce strategy, we positioned Integra as a powerhouse in the humidity control industry, transforming its brand image, amplifying market reach, and driving unprecedented growth in both retail and direct-to-consumer markets.
Merchandise Program Overhaul & Ongoing Management
We executed a full-scale transformation of the merchandise program, rebuilding it from the ground up to create a seamless, engaging, and high-performing retail experience. This involved:
Enhancing the Shopping Experience – Redesigning the online store for improved navigation, aesthetics, and user engagement.
Refining Brand Identity – Elevating the overall look and feel to align with brand standards and resonate with the target audience.
Optimizing Fulfillment & Logistics – Streamlining order processing, inventory management, and shipping workflows for greater efficiency.
Improving Customer Service – Implementing support systems to enhance responsiveness and customer satisfaction.
Executing Strategic Marketing Initiatives – Leveraging digital advertising, email campaigns, and promotional strategies to drive traffic and increase conversions.
As a result of these efforts, the store experienced over 60% growth within just 12 months.
Today, we continue to manage the program daily, overseeing:
Product Design & Development – Creating compelling merchandise that aligns with brand identity and market demand.
Production & Supply Chain Management – Ensuring high-quality production and timely fulfillment.
Customer Service & Engagement – Maintaining exceptional customer support to foster loyalty and repeat business.
Our strategic oversight and continuous optimization have positioned the merchandise program for sustained success and ongoing expansion.
