MRD Creative Agency
Co-Owner
MRD is a full service marketing, digital management and creative agency. With focus on refreshing, elevating and propelling brands. At MRD, we have regional and global clients such as the Score International, Reno Philharmonic, Hub Coffee, Nevada Humanities, Integra Boost, Desiccare, Hardt Wood Designs and many more. Learn more about MRD here.
MRD Professional Summary
Highly accomplished professional with a proven track record in brand development, data analysis, marketing strategy, digital advertising and E-Commerce program management. I possess a strong ability to enhance brand awareness, customer engagement, and revenue growth through strategic initiatives. Skilled in CRM integration, data analysis, and leveraging marketing and social media plans to drive customer loyalty. Effective in implementing go-to-market programs and campaigns aligned with business objectives. Adept at developing successful E-Commerce programs that connect with customers and generate sales.
Developed brand goals and strategies that significantly heightened brand awareness and customer engagement, resulting in increased demand from both consumers and retailers.
Excelled in CRM optimization and integration, streamlining customer management processes, improving data accuracy, and driving enhanced customer engagement.
Created data analysis dashboards that enabled enhanced information analysis and informed decision-making, leading to effective data-driven decision making processes.
Crafted and executed marketing and social media plans that brought product and brand stories to life, resulting in elevated customer engagement and strengthened brand loyalty.
Implemented and consistently maintained go-to-market programs and campaigns, ensuring seamless alignment with the overall marketing strategy, business plan, and product cycle.
Achieved remarkable success in developing and launching revenue-driving E-Commerce programs that established strong connections with customers and fostered meaningful engagement with the target audience.
Featured Projects
Integra Boost
We initiated the process by rebranding Integra from start to finish. In just a few months, we created a completely new brand look-and-feel, resulting in a remarkable ten-fold increase in their online profit sales. Our approach began with establishing brand standards and voice guidelines that serve as the foundation for all their marketing efforts.
We took charge of various tasks such as producing collateral pieces, designing print ads, developing trade-show booths, and managing their social media accounts. Through these efforts, we successfully crafted a brand story for this multinational company, which exudes approachability, boldness, and distinctiveness when compared to their competitors.
Furthermore, we led the way in developing and launching a consumer direct products program on popular platforms like Amazon and Google Shopping.
Score International
We undertook a comprehensive overhaul of the merchandise program, starting from scratch. This involved enhancing the shopping experience, refining the overall look and feel, optimizing fulfillment processes, improving customer service, and implementing effective marketing strategies. As a result of our efforts, the store experienced remarkable growth of over 60% within a span of 12 months.
At present, we are responsible for managing the program on a daily basis. This includes handling design tasks, overseeing production operations, and ensuring efficient customer service. Our ongoing efforts contribute to the program's continuous growth and success.
