Mountain High Resort
Action Sports Director / Grooming Director
Mountain High is Southern California's closest winter resort with no mountain driving. Located just an hour and a half from L.A. and Orange County,
Summary
As the Action Sports Director / Grooming Director at Mountain High Ski Resort, I played a pivotal role in managing and advancing the resort's terrain park program, marketing initiatives, and grooming operations. I developed a comprehensive strategy encompassing all aspects of the terrain park program, from marketing and design to development, events, and day-to-day operations. By overseeing action sports marketing, branding, and advertising plans, I effectively promoted the resort and engaged the target audience.
Continuous data analysis of operations and marketing programs allowed me to refine strategies and optimize marketing efforts, ensuring maximum impact and return on investment. As the manager of the grooming staff, I implemented efficient practices that resulted in a high-quality skiing experience for guests.
To prioritize safety, I established best practices and implemented risk management policies and procedures for the terrain park. This approach ensured a reasonably safe environment while maintaining the park's appeal to action sports enthusiasts.
Additionally, I led a team of talented athletes, guiding them towards success and contributing to the resort's brand reputation and awareness. I also orchestrated high-profile photo shoots for global magazines and marketing programs, showcasing the resort's offerings to a wider audience.
Throughout my tenure, I demonstrated proficiency in operations management, brand management, brand development, project management, strategic partnerships, and marketing strategy. These skills allowed me to drive growth and elevate the Mountain High Ski Resort brand within the action sports industry.
Developed and executed a comprehensive strategy for the terrain park program, overseeing all aspects including marketing, design, development, events, and operations.
Managed action sports marketing initiatives, overseeing branding, advertising plans, and collateral.
Conducted ongoing data analysis of operations and marketing programs to drive improved strategy and marketing efforts.
Successfully managed the resort's grooming staff, implementing efficient practices to ensure a high-quality product.
Established terrain park best practices, implementing risk management policies and procedures to maintain a reasonably safe environment.
Led a team of world-class athletes, resulting in enhanced brand reputation and awareness.
Orchestrated high-profile photo shoots for global magazines and marketing programs.
